Author Archives: cwcc

Leaders Show Up in Cherry Creek North

By Claire Buchta, Cherry Creek North Business Improvement District
and CWCC Member

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Cherry Creek North is no stranger to outstanding leaders. With over 100 businesses throughout the District that have been here for over 10 years, outstanding success could be stamped on our sidewalks. A few women business owners are leaders in the Cherry Creek North community as well as the city of Denver. They are an inspiration to me, not only in business, but also as a woman. Their charitable acts, creative spirits and business achievements make them outstanding leaders that deserve a moment in the spotlight.

Lynda Campbell owns So Perfect Eats, 278 Fillmore. If you have not been to this little bakery and café, please go tomorrow. Forewarning, you will want to go back the next day as well. I am completely addicted to her salads, soups, sandwiches and most of all, her cheesy muffins. So Perfect Eats has been awarded the 2011 Cherry Creek Business of the Year, featured in 5280 Magazine’s Best Breakfast Issue for her delicious scones and in 5280 Magazine’s Top of the Town for her cookies. She is a regular supporter of all local school fundraising efforts, Colorado Shops for Kids, the Starlight Foundation Christmas event, as well as Cherry Creek North’s events such Celebrate Fashion and Food & Wine. Lynda describes how she has made her business such a success over the years, “We believe in quality and the customer. We make an effort everyday to learn not only our customers names, but where they work, what is happening in their lives, and of course, what they like to eat.” Lynda also is a mentor to young chefs through her internship partnership with Johnson and Wales University. Each quarter, she sponsors two interns for eleven weeks. Interns learn the ins and outs of the culinary business from the woman who makes my favorite soup in all of Denver!

Denise Snyder is the fashionista behind Mariel, 3000 E 3rd. Denise is not only stylish, but extremely caring and brilliant. She dedicates her time out of the store to Volunteers of America, breast cancer awareness, Boys & Girls Club, and Cancer League. She plans countless fashion shows, derby parties, luncheons, and makes calendars for Channel 9. She contributes her success to her parents support and encouragement at a young age as well as her fabulous customers who got her involved in her first big fashion show with Volunteers of America. She said she has met her best friends through her charity work.  Denise is being honored this year by Volunteers of America at the Service with Style Fashion Luncheon on November 14 in the Pinnacle Room of the Grand Hyatt. For tickets and table sponsorships, visit

Finally, Ellen Durst has owned the Artisan Center for 37 years and is praised by her employees. She describes her store as “a little corner shop that prides itself on being a community gathering place.” If you have ever walked in the store on a Saturday afternoon you would think the whole Denver community was in there! It is constantly packed with people picking out gifts and trinkets from the wide assortment of products. She believes more in making a friend than making a sale, which creates the welcoming environment that keeps customers coming back week after week. She and her staff do small service project together such as Art for the Nations and organizing art supplies to be dispersed throughout need communities. She also donates her unsold items to the Gather Place where kids gift them to their struggling mothers and guardians.

I feel so honored to have met and worked with these inspiring women. They make me want to work as hard as they have to become such outstanding leaders in our community. Cherry Creek North and the city of Denver are lucky to have them!

Leadership Perspective of Jennifer Alderfer, CEO of North Suburban Medical Center

Q&A with Jennifer Alderfer, CEO of HealthONE North Suburban Medical Center and CWCC Member


How has your life experience made you the leader you are today?My mom has always been a very influential person in my life and raised me to express gratitude, show compassion, value education, and treasure connections with others.  For those reasons, I gravitated to the healthcare industry to pursue my career, where I strive to be lead both with my heart as well as with my head.  Since healthcare is a people business, I feel it’s important to lead my team in such a way that hopefully inspires them to create positive memorable experiences by honoring those we serve.

How did your previous employment experience aid in your role at North Suburban Medical Center?
In between undergraduate and graduate school, I worked as a certified nurse aide (CNA) at both a nursing home and in a hospital.  That direct patient care experience from years ago helps me keep the patient at the center of the business and operational decisions that I make in my current position as the CEO at North Suburban.  I also feel that past experience helps me, in some ways, relate more effectively to the clinicians on my team.  I sometimes tell the nurses and physicians with whom I work that I am just a “want-to-be-clinician” at heart.

How do you maintain a work/life balance?
I am blessed to have an incredibly supportive and hands-on husband who helps care for our three children, ages 14, 12, and 10.  I couldn’t do my job and be the wife and mother that I want to be without his partnership and support.  I also try to use technology to help me balance work and home priorities.  For example, I try to leave the hospital in time to have dinner with my family, but after my kids have finished homework and gone to bed, I will log on to my email and go through other paperwork or reading from home.

What have the highlights and challenges been during your tenure at North Suburban Medical Center?
One of the challenges during my tenure at NSMC involves the transition of a patient care service provided by one physician group to another physician group.  Maintaining medical staff relationships during a time of uncertainty and unfamiliarity with a new group presented some challenges, but through the experience I was reminded of the importance of providing consistent, regular communication and status updates to those impacted by the transition.

One of the highlights during my tenure at NSMC involves the development of the business case for, design of, and opening of the Northeast ER, a freestanding emergency department that opened in May 2012 in northeast Thornton.  Being able to take this from concept to reality has been quite rewarding, especially since this emergency department provides trusted emergency care closer to the homes of some of our community members.

What advice can you offer women looking for a career in the healthcare industry?
I love working in the healthcare industry and would share with other women looking to pursue a career in healthcare that, in my experience over the past 15 years, the rewards of impacting the delivery system of patient care far outweigh any of the challenges.  I can’t think of a better career than one in which you’re able to care for others in a very real and personal way in times of physical and emotional need or vulnerability, such as during times when health issues arise.

What do you think is the biggest issue facing women in the workplace?
I think a challenge for both men and women in the workplace involves striking the delicate balance between work and personal priorities.  For women with families to care for at home, this can sometimes be an issue, as women can feel torn between the desire to have a successful and fulfilling career and the guilt that comes with not having enough time to devote to motherhood.  I also think it can be a challenge carving out time to care for oneself when busy with work.  I tend to feel my best at both work and at home when I am taking care of myself, exercising regularly, getting enough sleep, and eating well.  When I get off balance and stop working out and not getting enough rest, I feel as though things at both work and at home suffer.

How has mentorship made a difference in your professional and personal life?
I’ve been blessed by mentorship throughout my career.  I have found it to be helpful to have someone with more experience and professional maturity to use as a sounding board and to seek counsel on different issues.  In return, I have pledged to try to pay it forward and often try to make myself available to others in undergraduate or graduate programs or early in their career seeking guidance or wanting to hear what it’s like to do the work that I do.

On the personal side of mentorship, I have an older sister (nine years my senior) who I can talk with about raising children and balancing work and home, as she too is a professional with four children and has experienced aspects of motherhood before me.  She’ll be a great resource for me in a few years to share how to get through a high school graduation and how to send your oldest child off to college.  I remember after I   had my first baby, I called her and asked her in an admittedly rather accusatory tone why she didn’t share certain details about childbirth with me, since at that time she’d already had three of her four children.  She wisely responded that she wanted me to focus on the positive aspects of the experience and that she barely remembered the harder aspects of childbirth.  She then joked that it was why the world wasn’t full of only children families – because women were resilient and tended to hold on to the positives and let go of the negatives.

Which other female leaders do you admire and why?
In my first “real job” after graduate school, I worked as an administrative resident at a hospital in Wichita, Kansas.  There was a female physician executive on the team there in a vice president of medical staff affairs role.  She taught me several things about working with physicians that I still reference today, even though that was almost 14 years ago since we worked together.  She worked clinically part-time and administratively the other half of the time, was married to a physician with a busy outpatient practice of his own, and was raising three children.  I admired her ability to function at a very high level in all of her many roles – as doctor, as hospital administrator, as wife, as mom, and as friend.

I’m also fortunate to work within the HealthONE system in Denver, with many high level female executives at the division level as well as various executive levels at the hospitals within the city.  I admire many of these female colleagues for various reasons, but usually it is because they’ve achieved a high degree of success in a demanding industry but maintained a sense of themselves as individuals and not just as professionals.

Member Book Review: Start With Why: How Great Leaders Inspire Everyone to Take Action

By Lori Dubois, Owner of Marketing Troubadour and CWCC Member

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Book Review: Start With Why: How Great Leaders Inspire Everyone to Take Action 
By Simon Sinek

If you’ve been feeling like you need something to inspire your marketing and your business, start by reading “Start With Why” by Simon Sinek. Sinek talks a lot about inspiration through a different way of thinking than the norm. His simple model goes like this: all business owners know what they do, some know how they do it, but many don’t know why they do it. He boldly claims that “people don’t buy WHAT you do, they buy WHY you do it.” This model (he calls it The Golden Circle) is explained in a way that makes a lot of sense, including comparing it to the different parts of our brain, the limbic brain and the neocortex, proving that “gut decisions” are really made in our brains, not our stomach.

Don’t let the science fool you, though. This book is full of real-life stories about people and businesses who do, and did, things well. Sinek uses Southwest Airlines, Dr. Martin Luther King, Jr., Apple, Costco, the Wright brothers, and others to illustrate that your WHY inspires people and makes them want to follow you, do business with you, and be part of your ‘club’. Your WHY enables you to connect with people who believe what you believe, which is how movements begin, companies flourish, and empires are built (OK, that is from me, not him). Perhaps this sounds a little dramatic, but we all want to be part of something we believe in. Sinek also includes examples of companies who made blunders when they tried things that people perceived did not align with their WHY.

Judging from the title and subtitle of this book, is it really about leadership or is it about marketing? If you think about it, aren’t they the same thing? Pick up a copy and start reading today. Sinek conveys solid knowledge in an inspirational and storytelling manner, teaching you something without reading like an academic text. I bet you will feel inspired to discover or refine your own WHY after these 200 pages are finished. In addition, watch Sinek’s TED talk on the same topic—over eighteen million people can’t be wrong.

About Lori
Lori Dubois is the owner of Marketing Troubadour, a marketing and branding firm focused on growing businesses through market, message, and methods. She uses storytelling as a tool for organizations to understand and communicate their WHY so they can attract the right people to grow and thrive. Her 25+ years of experience in marketing and advertising, combined with a Master’s Degree focusing on research and knowledge management, led Lori to found Dubois Information in 2008. Five years later, she changed the firm’s name to Marketing Troubadour to reflect the real-life, hands-on relationship she has with clients in helping them with their branding and marketing objectives. She is passionate about storytelling as a highly effective way to increase marketing effectiveness. In addition to developing and implementing messaging and marketing communication methods, Lori is a speaker and author on all things marketing and branding related, and has served on boards of two not-for-profit organizations.

You can contact Lori at or visit her website at

Networking – Love it or leave it – Some tips on how to love it!

By Rosalie Chamberlain, Owner, Rosalie Chamberlain Consulting & Coaching
and CWCC Member

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We all know that networking is an important part of business. Whether you are in an organization or a business owner, networking is a critical factor that cannot be ignored.  It’s all about relationship and relationship building.

For some, it is a piece of cake and for others, it is often dreaded.  One way to help networking feel less daunting is to have the mindset that it is really all about the other person.  It is not about you.  If you are focused on what you want to say or what you need to accomplish, the focus is on you and it can get in the way.  Change the way you do it.  It is about making a connection with the other person.  Make it about building relationships, meeting new people, getting to know one another. Not about what I can do for you or what you can do for me. Be genuinely interested in the other – be authentic.  Step outside of yourself and focus on them. Think about how you feel when someone is genuinely interested in you.

It is about building relationships – not selling. Take the “I have to sell” piece out of the equation and just be interested in the other person. Find something interesting about them. Make a connection and follow up. (BTW, LinkedIn is a great way to do a first step follow-up.) When you are letting go of any preconceived goal or strategy that you have to accomplish some business goal and let your strategy be “meet and greet”, the pressure is relieved and a potential relationship can build.  Who knows what can follow. Once the relationship has begun, you and the other person will learn what business services and opportunities exist.

Try imagining or visualizing yourself successfully connecting and feel how it would be after having met someone interesting and you have had a great conversation. You may be stepping out of your comfort zone, so think of when you have been comfortable in other situations and bring that to the current situation.

And, of course, the art of building self-awareness comes into play. Be aware of whether the little voice inside has decided if someone is approachable or if they are someone with whom you can connect. Awareness of your thoughts, beliefs and following behaviors is a key factor. I suggest thanking the little voice for sharing and put it aside, so you can go forward and meet the other person, make it about them.  After all, it is all about connecting and building relationships.

Think about some of the business relationships you currently enjoy and how they came about. We’d love to hear your stories of how connection was made and once it was, how easy the relationship continued to grow.


About Rosalie 
Rosalie is an Executive, Leadership and Professional and Personal Development Coach with 14-years of experience working with individuals and teams, both inside and outside of corporate environments. Rosalie works with organizations and individuals to identify behaviors that motivate, inspire and create, as well as those that block creativity and performance.

Rosalie’s clients achieve high quality results by aligning talent, strengths and energy to organizational and personal goals. She helps organizations become employers of choice by leveraging the talents and strengths of their employees.  She helps individuals take charge of their careers.

Her unique executive experience as the Diversity & Inclusion Manager at the AmLaw 200 firm of Alston & Bird LLP, 15 consecutive years on FORTUNE’s “100 Best Companies to Work For”, provided opportunity to work with leadership on organizational strategies that enhanced the collaborative potential of professionals, thus providing an inclusive environment for success. She works with a range of clients in the legal, government and private industries.

Rosalie started Successful Life Coaching and Rosalie Chamberlain Consulting & Coaching to help organizations and individuals achieve high levels of success.  She works with organizations to develop best practices to be an employer of choice and with professionals to be able to experience a fulfilling life and career.

Areas of coaching expertise include:

  • Executive
  • Leadership
  • Professional  Development
  • Personal Development
  • Life Transitions







The Entrepreneurial Journey ~ Enjoy the Process

By Terri Mongait, EGC, Begin Again Ranch and CWCC Member

Begin Again Ranch LogoAs we know, starting a business of your own takes risk and courage.  As a small business owner I have realized that I have taken risks my whole life.  In my early thirties I left everything and everyone I knew (including my boyfriend) and moved across the country to California.  (Yes he did follow me and we have been happily married for 21 years).  Just a few years ago I left the corporate world, pursued and received my certification as an Equine Gestalt Coach, moved us again to 6 beautiful acres in Colorado and started my own Equine Assisted Coaching business.

As we know, you don’t just start a business and immediately you are successful, at least not for most of us.  My biggest hurdle has been the need to educate the public on what I do.  I attend as many trade/health shows as I can.  I am in 3 different Chamber Leads groups and I speak whenever invited.  Making your business successful takes passion, courage, tenacity and commitment.  Every single day do something that benefits your business.  For me, right now that means getting consistent with posting on social media.  It does not mean that I must post, tweet, update my status every day.  I have attended many social media classes and am now seeing which one speaks to my business best.  Currently that is Google +.  Research shows that Google+ is the up and comer for business social media.  I am updating my profile, and posting least once a week.  I also recommend using This site helps you determine what the best key words in your industry are to enhance your SEO (Search Engine Optimization).

Another great tool if you are looking to create a logo is to use  I just completed my contest and received over 100 logo designs from all over the world.  You put up a monetary prize, receive new submissions, and rank them over a few days.  You can even work with your top favorites designers to tweak their submissions and when you pick the winner you own the rights to the winning rendering.  My winning designer was from Indonesia.

In my business, I also have the added “challenge” of recovering from a Traumatic Brain Injury (TBI) 5 years ago.  I have not let my occasional processing glitches stop me.  I have surrounded myself with supportive family, friends and colleagues.  And for me, TBI stands for To Be Inspirational.  Enjoy your journey.  Smile a lot!  Be passionate and love life.


About Terri Mongait
Terri Mongait, EGC is a Transitions Life Coach and offers Equine Assisted Counseling at Begin Again Ranch® in Sedalia, CO.  Partnering with her horses, she takes her clients from merely surviving to joyfully thriving.  She will help you identify, accept and overcome the obstacles on your life’s journey.  Terri and the horses give everyone experiencing a life transition the opportunity to achieve a full life through equine interaction and coaching.  She also works with small businesses and offers full and half day Team Building experiences.  Let her help you and your team work better together and reach new heights.  You can reach Terri at 909-489-9654,




Digital Marketing Tips and Tricks for the New Business

By Joyce Feustel, Founder of Boomers’ Social Media Tutor, and CWCC Member


One of the biggest challenges for entrepreneurs is effectively marketing their business in the digital world. Barriers often include limited financial resources, limited time, and limited knowledge.

Some digital marketing tools, like a website, will likely cost money unless the business owner has the skills to design his or her website. However, there are many low cost and even no-cost digital marketing options.

Company Blog

One of the best no-cost (other than the value of your time) approaches to building a strong presence in cyberspace is to blog on a regular basis. It is recommended to have your blog be part of your website to increase your search engine optimization (SEO) results.

Blogging at least twice a month is necessary if you want people remember that you exist, and blogging weekly or even more often is even better – if you can keep it up consistently. Blog posts can range in length from around 250 words to over 1,500 words, with the length depending in part on your audience.

You can use your blog to help your customers solve a problem, learn about a new trend, explore a new idea, or open a discussion about something new happening in the field. However, it’s important to remember that blog posts can be entertaining as well as informative.

Every blogger needs to find his or her (or his or her company’s) “voice” and style, both of which will evolve with time and experience.

Social Media Sites

Before creating a social media site for your new business, research what your competitors are doing on social media. Ask your customers which sites they tend to use.

At a minimum, create a profile on the professional social site Doing so will help you to create a personal and professional brand. Plus this site is a tremendous platform for connecting with colleagues in your industry and also with power partners who are likely to refer you business.

Then, depending on the results of your research with competitors and clients, consider creating using any of these free digital marketing options:

  • Facebook Business Page
  • Facebook Group
  • Pinterest Business Account
  • LinkedIn Company Page
  • Twitter Account
  • Google+ Personal and Company Pages

It is best to start with just one or two social media sites and become familiar with using them for marketing your business. Maintain a regular presence on these sites through your postings and your communication with others.


To help your new business be successful, you need to market your business. Considering free marketing tools such as blogging and selected social media sites to help you reach your potential customers and stay in touch with your current customers.


About Joyce
Joyce Feustel, Founder of Boomers’ Social Media Tutor, helps people, especially those age 50 and up, to become more comfortable using social media, especially Facebook, LinkedIn, Pinterest, and Twitter.

She works with business owners, nonprofit organizations, retired people, consultants, and many others. Find her at



Five Tips for Drafting A Crisis Communication Plan

By Ramonna Robinson, President of GroundFloor Media and CWCC Member

GFM LogoThe PR team for Los Angeles Clippers owner Donald Sterling recently learned the value of having a crisis communication plan that includes a variety of potentially damaging scenarios.

Many boiling issues can become a full-blown crisis, yet some can be mitigated with a thoughtful and immediate response. Undoubtedly, how they are handled can define an organization’s future.

While the Sterling scenario, one in which a private voicemail laden with racist comments from Sterling became public, was probably never one of the scenarios included in a crisis plan, we can use this opportunity to dust off our crisis plans and make sure they are up to date. If you don’t have a plan, here are some crisis communication and issues management tips to consider ahead of time:

  1. Create a crisis communication plan that includes scenarios, sample messages and a response plan. Revisit it at least annually, and update sections that are likely to change, such as the potential crisis scenarios and members of the crisis communication team.
  2. Develop a social media policy, and share it regularly with your employees. All too often what an employee believes to be an innocuous remark on social media can come back to harm a company’s reputation.
  3. Train staff on how to respond to a crisis or issue at hand and provide them with media and message training.
  4. Be proactive and hire an agency or outside consultant—even if they don’t execute, their strategic counsel and outside perspective on the issue can be invaluable.
  5. Learn from your mistakes and understand that trying to cover up the truth instead of making real reforms will continue to harm a company’s reputation over the long term.

In the case of Donald Sterling, it’s definitely a good reminder that what you say can and (likely) will be used against you. If you haven’t already, add voicemail to the list of things to be very cautions on.