Social Media Fuels The Denver Cupcake Truck Part 2 – How we built a following and fostered engagement

By Denon Moore, CWCC Member

In the early stages we were building the momentum to get that fan base to grow, with such a positive buzz we were growing at a rate of nearly 1,000 fans per month. Why? How could a silly little cupcake truck grow a fan base that large and that fast? We never SOLD the product to our fans; we invited them to be a part of the “family”. The Denver Cupcake Truck family, a group of individuals that loved the product, the concept, the success and most of all the idea of being the first to know about this fabulous Denver phenomenon.

As we write our posts each day, we don’t think about how to increase our sales or reach more people, we think about how to keep our current fans interested. We do this several ways; we involve them in trivia, always with a few prizes involved. We also keep their attention by asking them to give their input. While input sounds a little invasive, we keep it positive. We ask our fans to guess the “mystery” flavor for the day or shout out their flavor requests. This is one great way to please our fans but also a great way to conduct market research. What better way to keep customers happy then to take their input and turn it into results. Immediate or pretty quick gratification equals really captivated fans. Besides, who doesn’t feel appreciated when they’ve been heard?

We love to hear our customers and let them know we’ve heard them. For us, this is a fundamental growing tool for our fan base. With every post on Facebook and Twitter, we make it apparent that we are listening and grateful for all interactions we have on our pages. We’ve found it critical to interact with our fans, on a playful level.  Social media needs to feel social; it just cannot feel like a sales call. To keep those fans you work so hard to get requires layers of trust, not countless sales pitches. A customer will come back when they feel appreciated and feel a sense of worth. Our customers are a huge part of our growing success and we tell them that often.

As you think about the use of social media and how you can apply our lessons to your own use, I encourage you to consider these points:

  • Be real with your fans
  • Don’t sell, sell, sell
  • Create a trusting relationship with your fans, offer creative ideas or industry education
  • Don’t beg for fans, allow your fan base to grow naturally
  • Interact with your fans posts; demonstrate a two-sided conversation
  • Thank your fans for your successes and accomplishments

Social media can be time consuming but there is nothing better at the end of a hard day’s work then to see proof that all your hard work is making a lasting impression. To read a good review or see a post raving about something you did, will give you that well-deserved pat on the back.

Nestled in historic Park Hill, this bakers is always baking up new ideas from great party cakes to wholesome breakfast and lunch items.  Enjoy a quick bit at Cake Crumbs or use the free wi-fi for your business needs.  This neighborhood bakery is a great  find and one of Denver’s finest.  Follow Cake Crumbs Bakery  and The Denver Cupcake Truck.

18 responses to “Social Media Fuels The Denver Cupcake Truck Part 2 – How we built a following and fostered engagement

  1. I am a huge fan of the Cupcake Truck and their genuine form of communication on social networks is a big part of the reason. While not all businesses will work the same way, Denon is exactly correct in how to interact within the social networking sphere.

  2. Renee Forsythe

    Great example of using Social Media to connect first, sell later. If the product is good, it will sell itself, connection is what Social Media is all about. Great job!

    • Yes! Denon has done an amazing job of of using social media to cultivate relationships and generate excitement – which eventually leads to sales. Not overtly selling is the lesson.

  3. Love this bakery and cupcake truck, they are the best and really consider themselves family to all of us customers! Best brownies in Denver.

  4. A wonderful company with a fabulous product! They have a lot of fun with social networking, which is why I never mind seeing them in my FB feed.

  5. It is all true! As a ‘follower’ of the Denver Cupcake Truck on FB and Twitter it is like being part of something – if they aren’t going to be by my office that day I know someone who will be close-by and I let them know. It is a fun part of each day!

  6. Love the concept. Cupcakes to the crowds. Pastries to the people. Your cupcakes sound so yummy. When will the truck come to Monument!?!?!

  7. I LOVE LOVE LOVE the Cupcake Truck!!!! I watch Twitter & facebook to see where they are going to be. I work downtown at 1999 Broadway & now that Broadway is under construction, they can’t come to our building. So I look online to see where they are nearby to get my cupcake fix. Vanilla Party is my favorite!!! YUMMY!!!

  8. Clyde and Clementine are the best Denver Cupcake Trucks to hit the road in this a town. Can’t get enough of them

  9. I follow the Cupcake Trucks daily. It’s so fun to see where they’re going and what the flavor of the day is. Someday, they’ll come to Boulder…..(sigh). Good job in the meantime! ♥

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