By Debra Zimmer, CWCC Member
How do you handle a Social Media or Twitter post when you are an affiliate marketer?
Last night I was at an event where an attorney spoke about internet marketing laws. I asked her this very question and she responded about how there was no good legal guideline in tort law established yet. But, based on the new FTC Endorsement Rules, you should somehow disclose your relationship (if compensated for it) when endorsing something via a tweet or status update.
Then, this morning I received this email from a company with whom I am an affiliate. From a business owner perspective, I actually think it is a pretty good policy and guideline for people to follow when posting an affiliate link to Twitter or social media networks so I am posting it here for others to learn from.
Dear Debra Zimmer:
XXX.com will be updating their program terms to include guidelines for advertising in the social media space. This update was due to recent FTC rules and regulations that XXX.com and its affiliates must comply by. We encourage you to read through the information below and make the necessary changes to be compliant.
1. All social media messages must adhere to XXX.com content standards. http://www.XXX.com/affiliate/contentstandards.asp
2. Affiliates linking to XXX.com on social media sites must disclose their relationship as an affiliate. Reason: We require this so that all affiliates will be in compliance with FTC regulations. If you are recommending a company or product by sharing a link that can potentially earn you revenue, you must disclose this to your followers, readers, fans, etc.
Example of compliant message:
Need dental care savings? XXX.com has 30+ discount dental plans to choose from (affiliate link) http://bit.ly/GoodExample
Example of NON-compliant affiliate message:
Just saved lots of money using my plan from XXX.com. You should get a plan too. http://bit.ly/BadExample
3. Affiliates linking to XXX.com on social media sites must state in their bio or in the link that they are an affiliate and not a XXX.com employee. Reason: While we welcome affiliates to use social media, we do not allow affiliates to act as official spokespeople for our company.
Have a comment or question about this update? Call or email your Affiliate Manager.
I haven’t seen anyone on twitter or other social media sites using a disclosure statement yet, have you? Have you been seeing tweets and status updates that say “affiliate link”? I would bet that it would make it a lot harder for affiliates to make money. Is it just me or does it seem that the affiliate industry is taking a beating recently?
Debra is the author of “Blog for Abundance”, teaching entrepreneurs how to establish themselves as experts in their field. She is a coauthor of “Lessons from the Recession” and one of 60 global business executives who provide valuable advice on starting or running a business from the trenches. And her blog, “BestFreeMarketingTips.com”, available through Amazon.com, guides entrepreneurs through the often confusing and overwhelming world of social media and internet marketing to provide real-life tangible solutions.
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