By Debra Zimmer, The Expert Marketing Coach and CWCC Member
In the advent of Facebook, Twitter and YouTube, companies have recognized the impact of these social media networks in their sales and profits. These websites have been used as an Internet marketing tool, to increase the traffic and page views of your website, and draw in more customers.
If you want to reap the benefits of internet marketing just like other companies before you, then you definitely need to hire an experienced internet marketing consultant.
What does a marketing consultant do?
He/she works by conversing with the people behind the company to determine their goals and objectives. With these in mind, she will develop an internet marketing plan which consists of different tactics to increase the website’s traffic and make it more popular. She will also provide the needed resources and tools in order for the plan to succeed.
How can a consultant improve your business?
Your consultant can increase your views, and consequently, your sales in five ways. One is search engine optimization (SEO), which goes hand in hand with content creation. These two techniques utilize keywords in order to put your website at the top of search engines.
Next is link building, wherein a consultant works with relevant websites so that they can direct links back to the company’s website. The fourth method is social marketing, wherein the consultant disseminates the company’s information and what products they sell. Social marketing can be done by writing a blog, participating in social networks, and viral marketing.
The fifth method is advertising and promotions. The internet marketing consultant can help you design and identify opportunities to drive leads via Pay-Per-Click campaigns and other advertising. There are also numerous opportunities to conduct promotions online that generate buzz and get the viral marketing in motion. The consultant can help you identify effective campaigns.
A consultant also helps your company by educating and training your staff so that they can perform internet marketing themselves. The lessons deal with internet marketing techniques and how the staff members can improve the rankings and sales of the website. If you can’t afford a consultant, you can attend these lectures or conferences so you can learn how to market your website by yourself.
If you want to see great sales and profits in your next business meeting, then you need to seek the help of a skilled consultant today.
Contact us to give your marketing a boost today!
After 15 years of growing entrepreneurial businesses at companies such as Microsoft, where she attracted 700,000 customers into an online community in 18 months and then launched a second online community, growing it to 250,000 members in 10 months, Debra Zimmer then struck out on her own growing an online retail store to 6-figures of income and put it on AUTOPILOT for 3 years.
With an engineering degree and an MBA from Columbia Business School, Debra is the undisputed expert in the application of business strategy to social media and internet technologies, helping experts, entrepreneurs and executives to focus their brilliance, magnify their impact, and make the world a better place. She now teaches her proprietary marketing systems to private clients and groups worldwide.
Debra is a Certified Executive Mastermind Coach, a Certified Inbound Marketer and the coauthor of “Lessons from the Recession” where she is one of 60 global business executives who provide valuable advice on starting or running a business from the trenches.