Top 10 Website Design Mistakes to Avoid for Your Company Website

By Allison Kramer, Principal, Sweet Buzz Media and CWCC Member

Poor web design can prevent you from communicating your message to your prospective clients.  As a web designer, I am conscious of the fact that your website is the single most important online brand message.  This is your opportunity to present your services and products in a professional manner and foster a relationship with a prospective customer.

The worldwide web is a big place and there are millions of users.  This is your biggest shot to present your services, products and information in the best light possible to a large number of people.  With that in mind, I have compiled a list of the 10 most common website design mistakes – mistakes that can cost you business.

1)      Too many fonts.  I advise my clients to have no more than two fonts. These fonts can come in different variations but using more than two fonts is frustrating and distracting to the viewer.

2)      Copyright photos. Copyright photos belong to someone else.  The owner has artistic and intellectual claim to this work.  It is against the law to use them without permission.

3)      Too many colors.   Pick a color palette that is soothing with three colors.  Bright colors, like yellow, should not be the dominant color.  Once again, this is distracting to your viewing public.

4)      Text as an image vs. static text on the page.  Flipbooks, Flash plugins, photo images, etc., are not seen by the search engine ‘spiders’ that crawl the web looking for content to help identify your website and determine page rank.  Content is key for search engine optimization (SEO).

5)      Fonts that are difficult to read.  Pretty self-explanatory.

6)      Highlighted text.  Just downright annoying.

7)      Do not auto-play video on your website. Nothing will chase off viewers from your website than an auto-play video.

8)      Do not use blinking text.  Yet again, another annoying ploy that will just irritate the viewing public.

9)      Make sure the site is searchable.  The ability to search on the website, using keywords to find the sought-after information, is something your prospective clients will appreciate.

10)  A simple navigation structure is best. Do not have multiple levels of drop down menus.  You want people to find what they want quickly and easily.

If you find that your website has any of these mistakes, they can easily be corrected by a professional web designer.  These are also helpful tips to keep in mind prior to building a website.  Your website is your primary online presence and you want it to project that you are a professional.  By avoiding these simple mistakes, you will convey a professional image of who you are and what services and/or products have to offer.

bee recognized • bee found • bee heard • bee understood
Sweet Buzz Media creates functional, optimized WordPress websites for small businesses.  As a full-service studio we offer custom website design and redesign, print design, search engine optimization, social media integration, web hosting, WordPress training, and website content management systems.  Find out more at

3 responses to “Top 10 Website Design Mistakes to Avoid for Your Company Website

  1. The SEC had ordered a restatement of WM’s financial statement in 1998 by $1. Others seemed to belong to merchants and traders, who took stock of their wares by using clay tablets incised with wedge-like cuneiform symbols. ‘ Once you have
    hired the right accountancy and financial services providing
    firm, you have ensured a permanent consultant for you,
    which guides you throughout the way.

  2. Lets work together to make website design better! Google keeps making all these changes, how can I ever expect to succeed at website design?

  3. In fact, it turned out that the firm was even responsible for the cover-ups as part
    of its extra-services as consultant. You probably know that you need to
    keep your business records separate from your personal records, but here you
    will discover why this is so crucial and what your liability or risk might
    be if you don’t do this correctly. This is done to protect the interest of the business owner or the company as a whole, inasmuch as any deviations may result in substantial financial losses.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s