By Joyce Feustel, Founder of Boomers’ Social Media Tutor, and CWCC Member
One of the biggest challenges for entrepreneurs is effectively marketing their business in the digital world. Barriers often include limited financial resources, limited time, and limited knowledge.
Some digital marketing tools, like a website, will likely cost money unless the business owner has the skills to design his or her website. However, there are many low cost and even no-cost digital marketing options.
One of the best no-cost (other than the value of your time) approaches to building a strong presence in cyberspace is to blog on a regular basis. It is recommended to have your blog be part of your website to increase your search engine optimization (SEO) results.
Blogging at least twice a month is necessary if you want people remember that you exist, and blogging weekly or even more often is even better – if you can keep it up consistently. Blog posts can range in length from around 250 words to over 1,500 words, with the length depending in part on your audience.
You can use your blog to help your customers solve a problem, learn about a new trend, explore a new idea, or open a discussion about something new happening in the field. However, it’s important to remember that blog posts can be entertaining as well as informative.
Every blogger needs to find his or her (or his or her company’s) “voice” and style, both of which will evolve with time and experience.
Social Media Sites
Before creating a social media site for your new business, research what your competitors are doing on social media. Ask your customers which sites they tend to use.
At a minimum, create a profile on the professional social site www.linkedin.com. Doing so will help you to create a personal and professional brand. Plus this site is a tremendous platform for connecting with colleagues in your industry and also with power partners who are likely to refer you business.
Then, depending on the results of your research with competitors and clients, consider creating using any of these free digital marketing options:
- Facebook Business Page
- Facebook Group
- Pinterest Business Account
- LinkedIn Company Page
- Twitter Account
- Google+ Personal and Company Pages
It is best to start with just one or two social media sites and become familiar with using them for marketing your business. Maintain a regular presence on these sites through your postings and your communication with others.
To help your new business be successful, you need to market your business. Considering free marketing tools such as blogging and selected social media sites to help you reach your potential customers and stay in touch with your current customers.
Joyce Feustel, Founder of Boomers’ Social Media Tutor, helps people, especially those age 50 and up, to become more comfortable using social media, especially Facebook, LinkedIn, Pinterest, and Twitter.
She works with business owners, nonprofit organizations, retired people, consultants, and many others. Find her at www.boomerssocialmediatutor.com.