By Naomi Binkley, Founder & Managing Partner of Fireside Production and
Making the most of your video investment these days involves a smart online strategy. You have to share and promote your video to see a return on investment. I’m a YouTube advocate, particularly because of the Search Engine Optimization benefits (thanks, in part to the relationship between YouTube and Google) and the ease of embedding video to your website from YouTube and sharing on other social media platforms.
So in my book, a great online strategy starts with loading your video to YouTube, optimizing it well – that means adding a title, compelling text and meaningful tags – and then, sharing.
If you haven’t posted to YouTube before, Fireside Production created this short video how-to with tips to…
- Create Your Channel
- Post Your Video
- Optimize Your Video & Your Channel
- Start Sharing
Getting Started on YouTube: http://youtu.be/KvXY3iHNI0Q?list=UU-XcIEh-UTAaWTSfRP9Qamw
Whether you produce a polished promotional piece or you capture a short video message with your smart phone, kick off the New Year with a video. It’s a powerful way to engage your prospects, clients and supporters. For more tips on the Power of Video, be sure to check out our blog at http://www.FiresideProduction.com.
About Fireside Production:
Fireside Production is a Denver-based video production company that specializes in creating compelling corporate, non-profit, promotional, business events and social media videos at competitive rates. Fireside Production works closely with each Client to deliver memorable videos that inspire action and drive results.
Naomi Binkley – Founder and Managing Partner, Fireside Production