Author Archives: CWCC

4 Tips for Creating a Successful Social Media Strategy

By Kathryn Miller, Digital Media Coordinator at Linhart Public Relations, CWCC Member and Women’s Leadership Foundation Committee Member

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Social media continues to advance daily with updated features, new platforms and innovative advertising tools for businesses to reach consumers in new ways. As a result, it can be difficult to keep up with the changes and understand the best approach to achieve overall business goals.  To help navigate the dynamic landscape, here are four tips to keep in mind that will help create a successful social media strategy:

  1. Align with your business’s target demographic. Rather than cast an open net out to millions of social media users, focus on building an online community that targets individuals who are already interested in, and more likely to engage with, your brand or service.
  2. Select the right platforms. Just as there is an abundance of news outlets for various demographics to receive their daily updates, the same is true with social media platforms. As new options and features continue to appear, it’s important to select and maintain the platform(s) your target audience actually uses in order to connect with them. While it’s best to secure social accounts, don’t try to manage all of them if you don’t have the resources.
  3. Create meaningful content. Once you’ve identified your audience and the social platforms they are on, create meaningful content that makes people think, feel and do. Creating interesting posts and sharing compelling content is key to connecting with your online audience. By doing so, you will become a valuable resource for your customer or consumer, and in turn, give them a reason to follow you, as well as engage with your brand or organization and share your content with others, expanding your online reach.
  4. Pay to play. How do you rise above the “noise” on social channels to ensure your content is being seen among your target audience? If you haven’t considered social media advertising, now is the time to do so. As platforms continue to introduce new advertising capabilities for businesses – with Instagram and Pinterest being the latest – it’s crucial to implement social advertising into your social media strategy in order to boost your content and so that it reaches your target audience.

 

About Kathryn
After spending time as public relations intern in New York City, Kathryn ventured back to her digital roots and landed a position as the digital media coordinator for Linhart Public Relations, based in Denver. From social media management and graphic design to content creation and blogger relations, Kathryn provides a wide variety of digital skills and expertise to Linhart PR and its clients.

Social Media Strategy…What Works for CWCC

By Kate Jenkins, Event, Marketing & Administrative Coordinator for CWCC

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“Embrace what makes you different; that’s how people will remember you.” – Beki Winchel, Writer at PR Daily

The digital world we currently live in is overrun with social media (SM) outlets, all waiting for you to share your message in their outlet’s unique way.  However, just because it’s available, does not mean it is necessarily right for you and your business. A great SM strategy is to simply LEARN. It’s easy to get overwhelmed but if you dive into the online world, you will find it really is there to help you – not hurt you.

A great place to start is to decide if your business should even be on social media – the answer for most should be YES. Do you have a person willing to devote the time it takes to not only start your SM presence but to maintain it? You will be surprised by how much planning, discovering, sharing, content creation, etc. goes into SM efforts. Make sure the time you are going to put into your outlets isn’t wasted. Once your sites are up and active – don’t ignore them. People love interaction. If you can’t afford the time to give them an appropriate amount of attention, wait until you can.

You will notice trends among the different sites. They each have their own style of posting, promoting, followers/members, etc. To start, utilize the sites that you think your audience will be more inclined to use. From there, you can gauge which outlets you should continue to post content on and will be better able to formulate what messages to post where.

Don’t saturate your audience with the same message on each outlet. Refrain from posting the exact same content on two or more sites. Each site is original; therefore, each post should be original. They can be related, but highlight the site’s features to make your post stand out. Not every message should be shared on every site. Some will cater more to Twitter than to Facebook for example. Be sure to establish your voice. Meaning, decide if you are going to be less formal with your messaging or more so. Your voice will vary depending on which outlet you are using.

You will start to notice more SM trends when you become more familiar and active online. It never hurts to expand your SM presence. But pay attention to see if your audience is responsive. If not, it may not be the site for you, and with so many options available, that’s okay.

My advice – open your browser and explore! Somewhere on the internet is an answer for any question you might have about SM. There isn’t a right way or a wrong way. Just your way. Make it your own and don’t be afraid to be unique.

Do you have some advice on what works for your business?  Please share your SM strategy with me!

 

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Kate Jenkins
Event, Marketing & Administrative Coordinator
Colorado Women’s Chamber of Commerce

Video Marketing – Benefits and Basics

By Joyce Feustel, Founder, Boomers’ Social Media Tutor and CWCC Member

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After nearly a year of planning, I have joined the world of video marketing. Have you?

In this blog post, I will share just a few of the many benefits of video marketing. Plus I will provide some tips on preparing to create videos and then promoting those videos.

Benefits of Video Marketing
There are many benefits to using video marketing. Even on an anecdotal level, people will tell you they are more apt to share a post on Facebook with a video in it than just a text post.

In his May 28, 2014 article “10 Benefits of Video Marketing” in Marketing Technology Blog, author Douglas Karr points out:

  • Video allows you to connect emotionally with the viewer
  • Video is searchable.
  • Customers watch videos. Did you know that YouTube is the 2nd most used search engine after Google?

See his entire article at https://www.marketingtechblog.com/10-benefits-video-marketing/

Marisa Dube in her June 24, 2014 article in Nectafy echoes many of the points in Karr’s article. Other points she makes are:

  • Videos are more memorable than text.
  • Videos build trust with consumers
  • People like the “show and tell” aspect of videos.

See her entire article at http://nectafy.com/eight-great-advantages-of-video-marketing/

Some Basics of Creating and Promoting Videos

  • Research the topics that your viewing audience might want to know about.
  • Narrow the scope of the topic – most people won’t watch a video longer than a few minutes, at the most.
  • Decide whether you have the skills and setup to make your videos or if you will engage the services of a professional videographer
  • Set a target completion date for your videos, and budget the necessary time and funds needed.
  • Get suggestions from people who have done some video marketing.
  • Select an appropriate setting for the creation of your videos. It needs to be free of distracting items and background.
  • Rehearse, a lot. Bring your natural style and energy to the video creation process. Remember to smile.
  • Create a YouTube channel for your company if you don’t already have one and post your videos to your channel.
  • Publicize your videos via social media, your newsletter, and emails to business colleagues and friends
  • Ask business colleagues and friends for feedback on your videos so that you know what went well and where improvements can be made for the next time you create a video.

Check out my four videos on ways to Optimize your LinkedIn Profile on my company’s YouTube Channel https://www.youtube.com/channel/UC2s7fzNl0OaGg1jB4lmse1g

And while you are at it, feel free to subscribe to my channel by clicking on the link.

As mentioned earlier, feedback is welcome!

Please share what your experience has been with video marketing.

 

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Joyce Feustel, Founder
Boomers’ Social Media Tutor
www.boomerssocialmediatutor.com
joyce@boomerssocialmediatutor.com
720-984-1162

 

 

Generating New Business in a Whole New Way

By Jennifer Nassi, Body and Soul Clarity Coach and CWCC Member

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When January comes around, we often first think about how we can grow our business in the New Year.

A few things that are must dos:

  1. Get involved with networking events such as the chamber luncheons and leads groups
  2. Donate gift certificates and other items to charities and fundraisers to get the word out and bring in new clients
  3. Get active on social media- pick ONE platform to really focus on growing, and then add more as you go
  4. Find out where your ideal customers hang out in person- find ways to have them see your branding and learn more about you through sponsorships and marketing efforts
  5. Find out where your ideal customers hang out online and develop a relationship with those sites that will help you to connect with them through guest blogging, giveaways, or online advertising

As you add in new strategies, track your results so you can decide where your money and time are best spent. Then you can focus on what is working, let go of what isn’t, and make room for trying new approaches.

While there are many tips out there for how to generate business, there is one area that is almost always overlooked- and that is incorporating self care.

You might be thinking, self care is nice, but what does that have to do with generating business?

Well, if you are exhausted, constantly feeling stressed/on edge, eating foods that don’t nourish your body, experiencing mood swings and uncomfortable physical symptoms, and more, it is impossible to be at your best in your business.

What that means is that you won’t be as effective and efficient. You might miss networking and other business opportunities. When you do run into your ideal clients, they won’t be drawn to you because you are giving out the vibe that you are not at the top of your game.

Now flip the picture.

Imagine that you wake up feeling rested. You don’t have crazy cravings or mood swings throughout the day- you feel really even keeled. You are able to make decisions quickly and are efficient in your work. You know what next steps to take and you have the energy to move forward with excitement. You have time to take care of yourself and do things that are meaningful to you, which allows you to feel rejuvenated and more creative.

Now that is the place you want to be in when growing your business.

So as you are doing your strategic planning for the year, PLEASE factor in how you can create a little space and ease around your schedule and take care of you.

I am curious- what is the number one thing that you could be doing for yourself right now that would help you feel less stressed, more nourished, and ready to go for your goals?

Let me know in the comments below- I would love to hear from you!

 

CONTACT INFO:
Jennifer Nassi
Body and Soul Clarity Coach
Reiki Master Teacher
www.JenniferNassi.com
jennifer@jennifernassi.co
Helping women find their personal path to healthy and happy.
ABOUT JENNIFER
As a Body and Soul Clarity Coach and Reiki Master Teacher, Jennifer helps women create a sense of peace and ease in their busy lives. Her clients discover how to nourish their bodies through food and self care while reconnecting with who they are at their core, allowing them to find their personal path to the healthy, vibrant, connected life they crave. Jennifer offers Reiki sessions, trainings and retreats, as well as online group and private coaching programs.

 

Want more business? Don’t forget who you’re talking to

By Lori Dubois, owner of Marketing Troubadour and CWCC Member

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Research shows that using photos of people attract more attention than other subject matter, especially when you can see their eyes. I participated in a workshop exercise once in which we teamed up in pairs, then looked into each others’ eyes for an entire minute. A minute doesn’t seem like a long time until you find yourself staring into the soul of another person. It was an impactful, intense, and intimate exercise that resulted in several hugs and even tears for some at the conclusion. The lesson? If we look, if we pay attention, we see the humanity in all of us. When we are in sales and marketing mode, we need to remember this.

Marketing to Humans

Whenever you craft marketing messages and materials, imagine delivering that message in person while looking into their eyes. Would you write advertising copy in a more straightforward, authentic way if you pictured yourself having a one-on-one conversation? Sometimes we try too hard to be clever, funny, smart, or persuasive because we think it gives us an edge over the competition. What truly gives us an edge, however, is saying something relevant to our audience—creating a resonance that allows others to “look into our eyes” and understand us. If they understand us, they can make a better decision about whether it makes sense to do business with us, and if they choose to do so, your chances of “seeing eye-to-eye” are greatly increased.

As compelling as your message may be, remember it should be directed only to those who match your ideal client profile. You are not going to get business from someone who truly does not need what you have to offer (or you should hope you don’t), regardless of how authentic you appear. Relevant, accurate, and sincere messaging delivered to a narrowly defined target market will win every time over impersonal raw data distributed to the masses.

 

About Lori:
Lori Dubois is the owner of Marketing Troubadour, a marketing and branding firm focused on growing businesses through market, message, and methods. She uses storytelling as a tool for organizations to understand and communicate their WHY so they can attract the right people to grow and thrive. Her 25+ years of experience in marketing and advertising, combined with a Master’s Degree focusing on research and knowledge management, led Lori to found Dubois Information in 2008. Five years later, she changed the firm’s name to Marketing Troubadour to reflect the real-life, hands-on relationship she has with clients in helping them with their branding and marketing objectives. She is passionate about storytelling as a highly effective way to increase marketing effectiveness. In addition to developing and implementing messaging and marketing communication methods, Lori is a speaker and author on all things marketing and branding related, and has served on boards of two not-for-profit organizations.

You can contact Lori at lori@marketingtroubadour.com or visit her website at marketingtroubadour.com.

Tips for generating business in the New Year

By Jayne Sanders, Scientific Hand Analyst and CWCC Member

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Take purposeful action! That is the #1 tip I used in 2014 that propelled my business forward, and it will work for many of you in 2015. Here are some of the actions I took:

  • Search groups on MeetUp.com and attend as many as possible that resonate with you or seem to fit your client niche. I went to 2-5 meetings a week for several months! I met some great women, generated leads and clients, made some great contributions, had fun, and made new friends. After attending several meetings for each group, it was easier for me to determine which were the best fit, both for my business and for me personally.
  • Join organizations, like CWCC, that feel good, that you feel you can contribute to, and whose members fit your client niche. I have joined 4 organizations in the past year that I enjoy very much.
  • Within my 30-second commercial for these meetings, I requested, “In addition to new clients, I am looking for speaking engagements and for people who would like to host a simple easy home party for their friends and earn a free hand analysis.” The resulting speaking engagements and home parties were a major income source for me, and still are. And, I was able to reach more people and help them discover their life purpose and ideal work! Win-Win!
  • Also pursue speaking engagements through other methods…web search, referrals during networkings, etc.
  • During your speaking engagements (and/or home parties if appropriate), be sure to do 4 things: 1. Offer content of value to the participants. For example, I teach people how to identify markings in their own hands and what those markings mean, they love that! 2. Be fun and engaging. 3. Communicate the benefits of your product or service, and 4. Make a special offer for that day only, and don’t belabor it. Distribute a form for them to fill out…make it easy for them to buy. By the end of your presentation, if you’ve set things up properly with interest and value, many of the participants will want to know how to get more and how much it costs!

I hope these tips are helpful for you! The key is to get out there and go for it. Exposure is the only way for potential clients to learn about you, and nothing beats personal face-to-face rapport. Good luck and Happy New Year!

 

Jayne Sanders
Scientific Hand Analyst
303-828-8333
jayne@precisionwisdom.com
http://precisionwisdom.com/
jayneMain450x600About Jayne Sanders
Jayne Sanders is a Scientific Hand Analyst and Life Purpose Coach who helps people discover their innate life purpose, special gifts, and blind spots for more joy, fulfillment, and abundance. The lines in your hands mimic the neural pathways in your brain and provide a blueprint for who you are and why you’re here. Clients call it shockingly accurate, amazing, life-changing, cathartic, fascinating! Reach Jayne at 303-828-8333, jayne@precisionwisdom.com, or http://precisionwisdom.com/.

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What Are You Doing to Generate Business in the New Year?

By Andrea Sims, Independent Consultant, Rodan + Fields Dermatologist and CWCC Member

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Entrepreneurs often live with the hope that if they build it, customers will come. But in today’s economy, it takes a lot more than hope to get people to purchase your products or services: New business-building practices are a must if you want to expand.

One necessary element is a clear-cut plan for growth. But many entrepreneurs get obsessed with creating the perfect plan. Or they never get around to putting one together. Crafting a plan is necessary, quick and effective. Create a road map that will infuse new energy, enthusiasm and vision into your company’s growth plans.

  1. Start by writing down your Goals. Eat That Frog By Brian Tracy discusses the importance of writing down daily, weekly, monthly and yearly goals. There was a fascinating study conducted on the 1979 Harvard MBA program where graduate students were asked “have you set clear, written goals for your future and made plans to accomplish them?”  The result, only 3% had written goals and plans, 13% had goals but they weren’t in writing and 84% had no goals at all. Ten years later, the same group was interviewed again and the result was absolutely mind-blowing.The 13% of the class who had goals, but did not write them down was earning twice the amount of the 84% who had no goals. The 3% who had written goals were earning, on average, ten times as much as the other 97% of the class combined! While this study only looks at earnings to quantify success, I still find it to be an extremely motivating example of why creating clear and measurable goals and writing them down is a key to success.
  1. For many of us, networking, and creating and building new relationships is the key to creating new leads and revenue. Identify which networking organizations are providing you the right connections. Attending too many groups may leave you scattered, feeling disorganized and leave little time for following up with the connections you have made. Avoid being a professional card collector. Imagine that every card you have given or collected is worth $100 dollars and follow-up with your new connections. They may or may not need the services you provide, but they may have just the right connection you are looking for. Never prejudge and “Go For No”. Should you receive a no, DON’T TAKE IT PERSONALLY! That “yes”  may be that next contact.
  1. Be A Go Giver! I recommend reading the book “Go Givers Sell More” by Bob Burg. Have you ever met an individual who was so interested in what you were doing and looking for ways to provide you assistance in making connections or building your business that when you walked away from the conversation, you really weren’t sure what it was that they too were representing? Being a Go Giver is about creating relationships, building trust and looking for ways to support others in business. Individuals conduct business with people they like and trust. During conversations ask questions. Be ready to listen and be prepared to share little about your personal business. Ask if they wouldn’t mind connecting on social media, most often Linked In. After the interaction, follow-up with the individual and provide any potential connections you are able to make for them and share more about your business at that time. When a referral for your business comes up, you will be the first person to come to mind due to the relationship that you have fostered.

As an independent business owner, I understand the delicate balance between making new connections, fostering new relationships, generating new leads and following up. Remember that a sale is never made during your first interaction with someone. It all starts with a goal and a plan. I heard this along the way, that if you find that you have run out of individuals to connect with or potential new business, get out of your office or house because veryone there knows what you do. Here’s to a prosperous and successful 2015!

Rodan + Fields

About Andrea Sims
Andrea Sims is a Premier Level V Executive Consultant with Rodan + Fields Dermatologist focusing on Changing Skin and Changing Lives. Andrea is from WI and has been living in Colorado for 20 years. Prior to starting her own business in partnership with the doctors who created Proactiv Solutions she had a successful 12 year career as a corporate trainer. For the last 4 years she has worked with entrepreneurs in the U.S. to coach, mentor and train them to start their own business and create virtual franchises within a $99 billion global industry. In addition, she provides a dermatological product line treating numerous skin care conditions focusing on anti-aging, sun damage, acne, and sensitive skin conditions like rosacea, and eczema. Their new product “Fills a Wrinkle While You Sleep, No Needles Required!”